zendatamarketing is an interactive relationship marketing agency serving companies wishing to leverage their client data, thereby increasing their return on investment.
StarDust was hired for a migration project to the Carma Marketing Hub platform for the deployment of email campaigns.
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CLIENT FEEDBACK
"StarDust managed to prove to us that its expertise exactly matched out unique requirements. Their team works alongside us as a partner with all the proactiveness this implies."
"The objectives has been achieved with expected quality and completely on time and on budget. This collaborative effort enabled us to deliver a stable product that perfectly meets our customer’s expectations."
Antoine Grosfilley, Vice-President
TEST ORGANIZATION
Context
Founded in 2006, zendatamarketing is an interactive relationship marketing agency serving companies wishing to leverage their client data, thereby increasing their return on investment. The Montréal company belongs to the Compost Marketing Group which has partnered up with over 1,000 organizations throughout the world. It offers a turn-key data marketing service to help companies establish, maintain, and improve their relationships with their clients and their target audiences.
StarDust was hired for a project to migrate an automated subscription renewal campaign management tool: the client, a well-known Canadian magazine publisher, selected zendatamarketing and its Carma Marketing Hub platform for the deployment of its email campaigns.
Test objectives
- Maintain effectiveness of the subscription program management system
- Optimize the migration by saving subscriptions and the acquisition process
- Make sure the existing email workflow is not disrupted following the migration
Methodology
2 test campaigns based on a scenario testing approach and carried out on 2 devices
Download the case study to learn more about test phases, results and deliverables.
