At StarDust Testing, we follow everyday the evolution of the mobile and app market.
We decided to put together some interesting data through an infographic.
In 4 years, the number of apps jumped by 348% and Google Play recorded the biggest increase with + 471%.
This growth is not without consequence:
- The burst of app zombies,
- The maturity and development of sales in the West, the mega-growth of emerging markets,
- An evolution in the way people use apps that pushes developers to search for higher quality in the design of UI and acceptance of UX in order to engage users which result in high ratings and positive reviews.