Friday November 25th, it’s Black Friday. Jane Doe wakes up and goes to the Macy’s website to shop online and hoping to have good deals. After typing “macys.com” in the search bar, a message appears and asks her to wait ten seconds before it refreshes automatically and finally end’s up on the homepage website. The reason for this is that the website traffic had increase more than usual.
Until that time, Jane Doe is biding her time. As soon as the website is redirected to the homepage, she finally starts shopping. She now tries to add items to her shopping cart but it doesn’t work. She’s unable to buy any items.
This story could be fiction but in this case, it is not. As a matter of fact, this happened in November 2016 to millions of Americans on Macy’s website and on other websites during Black Friday.